PROSPECT ENGAGEMENT ACROSS A LENGTHENING RENTER’S JOURNEY
Secrets of maintaining prospect interest
The renter’s journey is changing. A recent study of tens of thousands of rental prospect interactions across property websites, email, and SMS tells an interesting story of how multifamily marketers need to adapt in order to meet the preferences of today’s rental prospects.
Join veteran marketer Maribeth Ross, PERQ's EVP of Marketing, in a data-driven discussion as she shares these important findings along with best practices based on her experience as a marketer that has cracked the code on what makes consumers move through their buying journey.
During this webinar, attendees will learn:
- The length of a typical renter’s journey in today’s multifamily market and how this impacts your marketing and sales approaches
- The role of the website in the renter’s journey and how to maximize its potential
- The most effective tactics for keeping prospects engaged as they consider and explore their options
- Data and technology implications of a lengthening renter’s journey
Join live on September 14th at 12 pm – 1:00 pm EST to learn the secrets you need to sharpen your multifamily marketing strategy and align with today’s rental prospects.