THE HUMAN SIDE OF TECH

Blending Automation and People to Enhance the Rental Experience 

As the world dives headfirst into online consumption, we understand expectations shift. Ours certainly have. Prospective renters are no different. Renters are searching earlier and at higher volumes while still expecting a seamless experience. Small multifamily teams simply cannot handle the influx of today’s rental activity. This leads to a lackluster renting experience for prospects, dissatisfied onsite teams, and overlooked leads. Now, multifamily has adopted technology to aid in the renting journey, but it’s how you use that technology that matters.

This month, our Sofa Seminar guest, Lindsey Kuhn, CMO at The Champion Companies and Liz Bogue, Director of Marketing for Bonaventure, will be discussing how they blend technology and human interaction to enhance the rental journey for both parties. They’ll discuss best practices on how to use automation to aid in the renter experience rather than disrupting it and leave you with ideas and tips you can use.